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Money Bombs
Design your web site to be a valuable resource
for people. Include original content, links to other
interesting web sites, e-books, software, etc. For
example, you could create mini-directories within
your web site. It could be an e-zine directory, free
e-book directory, article directory, etc. Sell an inexpensive product to sell an expensive
product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.
They will already know that your products are of
good quality and that you’re trustworthy. They will
also know that your product claims are all true.
Increase the perceived value of your product.
You could offer an affiliate program, give away free
bonuses or use famous endorsements on your ad.
Another way is to offer a sample or trial of your
product or service. If people like it or it works, that
will increase the perceived value because it gives
them 100% personal proof. Remind your visitors to promote your web site.
Use phrases like: "Refer Our Web Site To A
Friend" or "Link To Our Web Site". Offer them
incentives for referrals. You could give them free
e-books, reports, software and other informational
products. You could also offer them discounts on
other products you sell. Start a free e-mail newsletter to create your own
opt-in list. Create a title that grabs the reader’s attention.
Submit it to free e-zine directories on the Internet.
Advertise it on your web site. Offer a freebie or other
incentive for people to subscribe. Give your readers
mostly original and quality content. Use a headline that catches the attention of your
target audience. You could use many different types of
headlines, free offers, guarantees, testimonials, news
stories, questions, benefits, warnings, statistics,
features. Make your product’s list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.
Also indenting them will help make them stand out.
Each benefit should be written like a headline to get
the readers’ attention and tell them what’s in it for
them. Change your ads regularly. Your prospects could
get bored seeing the same ad all the time. Statistics
show people usually see the same ad 7 times before
they actually buy. Just change them enough to keep
them from being over-exposed. For example, if your
ad said. "FREE Killer Marketing E-book!", you could
change it later on to "FREE Sizzling Marketing
E-book!" Lower the chances of negative word-of-mouth
marketing. You'll always have customers who are
dissatisfied. Try to please them as much as possible.
You could give them a refund, discount, a free product,
a coupon, a rebate, a compliment, etc. Just be polite
and stay calm if they are angry or frustrated with your
business.
Allow people to make money reselling the product
or service. Tell people they can join your affiliate
program if they order. You could pay them per sale,
per click, per referral, etc. Just provide them with
proven and tested marketing materials, detailed
statistics and plenty of affiliate training. Have them sign up to get access to download
a free e-book. The subject of the e-book should
be related to your target audience. You could have
them sign up to a opt-in list or your regular e-zine.
The e-book should have high perceived value so
they'll take the time to sign up. |
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The copyright for this content entitled "Money Bombs" has been specified by the contributor as:
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This content may not be copied, distributed or adapted by anyone under any circumstances.
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This intel was contributed by annd
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May, 2012
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