The PROFIT SYSTEM
It's not "my" system, it's THE system. There are six steps in the system and - if you master them - you CAN easily make
six figures online with nothing but your list.
The components of the system are...
P - PROMOTE your list.
R - REWARD the optin.
O - OFFER a proposal.
F - FIXATE attention.
I - INITIATE a response.
T - THWART the filters.
Now, I'm going to briefly explain each of these six steps in the remainder of this
lesson.
Let's begin...
P - PROMOTE your list.
First things first, you need to get people to your site so they can join your list and
give you permission to begin mailing to them. Obviously, it provides no value to
you if you have a great list in place and no one knows about it.
Seriously, there is nothing you will do that is of more benefit to you than getting
people to join your list.
Because of the great significance of building your list, it is important that your
every move be towards ushering more people to your opt-in page.
And I mean, in EVERYTHING.
Listen to me carefully: when you hear or think or see the word "traffic" from this
point on you think of directing that traffic to your opt-in page as your primary
course of action. End of discussion.
Don't promote that affiliate link until AFTER you've gotten them
on a list!
Don't sign off your post at a forum with a link to a sales page.
Point it to your opt-in page!
Don't buy advertisements to promote a product or a service or an
offer - use ads to build your list!
The important thing that I want to stress is this: everything you do must work
towards building a list. You have to have that mindset as you are growing your
business. Ask yourself the question "How can I use what I am doing right now to
add more contacts to one of my lists."
Promote your list. That's objective number one. Always. That doesn't change.
Ever. Got it?
R - REWARD the optin.
Now getting people to your opt-in page and getting them to join your list are two
different things. Once you've got traffic to your opt-in page, you need to convince
people to "opt-in" to your list.
That is, get them to join your list of their own free will. Usually, this involves
giving away a mini-course, report or newsletter from your web site.
All you need is..
- An Attention Grabbing Title. (I wrote a lesson once to offer as an incentive to get
people to join my list. I could have chosen "4 Keys to Successful Email
Promotions" for that article, but is that as attention-grabbing as the one I went
with ... "How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists"?)
- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things subscribers
will learn if they join your list. Think "what's in it for me?")
- An Opt-In Submission Form. (Your autoresponder system will provide this for
you.) In the third lesson of the List P.R.O.F.I.T. System audio training, I'll talk
more about designing your opt-in page, including WHERE your opt-in call to action
should take place for best results. (In fact, I'm going to talk about how to get as
high as 90% of your visitors to join your list!)
The important thing is to "reward the optin" - in other words, give your visitors
some compelling reason to join your list right now.
That's a mouthful of a statement - and perhaps you didn't catch it all - so let me
say it again in super slow motion...
1. Give your visitors
2. Some compelling reason
3. To join your list
4. Right now.
When people arrive at your site, they are skeptical. They've got their guard up.
They're probably shaking their heads side to side before they even read your
headline. They've seen it all before, and they've been punched in the mouth by
every scammer out there. And they think you're next in line.
You've got to convince them to TRUST
you enough to let you into their lives enough
to hand you their name and email address.
And you've got about 60 seconds to do it.
So, "give your visitors" (Not even a HINT of you're selling something) "some
compelling reason" (Anticipated results) "to join your list" (Proof of your claims)
"right now" (A reason for urgency).
O - OFFER a proposal.
Let me make a statement LOUD and CLEAR right here. (If you're a greedy, self-
centered, get-all-you-can-get, drain 'em dry kind of person, here's your warning to
stop reading. Or, better still, keep reading 'cuz you probably need it)...
There are many ways to profit from your list while
providing a valuable service to your list members.
In other words, being a list owner is SO MUCH MORE than just firing out offer after
offer. I am sick and tired of seeing "offer harlots" out there who lure people onto a
list only to promote a new offer every single day to unsuspecting people.
Sure, adults are adults and they've got the good sense to unsubscribe anytime
they want and move on to something else. But, all too often, inexperienced folks
get sucked in by the smooth talker with the marketing mumbo jumbo and they hit
"unsubscribe" well after they've maxed their credit cards.
Listen, I'm all for making money. I've got a beautiful home. I drive a BMW
Roadster Convertible. I travel a lot. I'm all for making money. But NOT by tricking,
cajoling, misleading or manipulating others at a breakneck pace of an offer an
hour.
There's a point to this, so stay with me.
The "O" in the system is "Offer a proposal". Sometimes that will be a solo mailing
telling your subscribers "you gotta have this" and "you gotta have that" and "this
is the best thing I've ever seen"
BUT, learn this: I said offer a "proposal". There are MANY ways to make money
from your list that don't have anything to do with "buy this, buy this". In fact,
quite a few of them are actually BETTER generators of revenue.
Let me just give you a quick example:
Let's suppose you're getting ready to begin working on a new product. Think of all
the ways your list members could be beneficial to you in just this one example
alone...
They could advise you on what "topic" to focus on in creating
your product. (What better indicator of a product to create than
the very list of folks who are most likely to buy it from you?)
They could submit their "most asked questions" for you to answer
in your content. (Again, giving you greater opportunity to sell
the completed product - AND helping you actually outline the
product.)
F - FIXATE attention.
When your emails successfully arrive at the inboxes of your subscribers, another
task awaits - getting them to actually open your message and read it.
This is going to depend upon your "subject line". It is paramount that your subject
line be intriguing enough to convince your readers to stop what they are doing and
take a look inside.
One way to get this done is to create a swipe file of email subject lines that
have convinced YOU to read the messages and then modify those subject lines for
your own use.
Ex. I received an email that had the subject line of "This affiliate tip is almost too
easy" that caught my attention and forced me to read the associated message.
This subject line could easily be used in a variety of different niches...
This dieting tip is almost too easy
This time management tip is almost too easy
This marriage saving tip is almost too easy
In just about anything that has to do with "marketing" of any kind, one of the
recommendations that you hear over and over again is to "create a swipe file".
In other words, create a file of examples and case studies and exhibits of other
successful ads, headlines, testimonials, guarantees, claims and so forth.
The idea is to build a file of the best examples you can find to refer back to when
creating your own ads. You would use the swipe file to generate ideas and even
modify for your own use.
You've probably already heard this before, right? Well, what you haven't heard
before is what I'm about to tell you.
I - INITIATE a response.
When you have convinced your subscribers to open your email message and read
its contents, you gotta get them to respond.
You want them to take action. Click a link. Go somewhere. Ultimately, do
something that's going to make you money.
One of the best ways to accomplish this is summed up in a simple catch phrase
I've been teaching for years: "useful, but incomplete".
It simply means this: your messages must provide content that is "useful" to your
subscribers (otherwise, they'll unsubscribe faster than you can say "oops"!), but is
also "incomplete" in that there is some additional offer that could enhance or
maximize that content.
Example. You might write an article that shares "7 Ways to
Profit With Autoresponders" to send to your list. That's
"useful" information to those who are interested in that
particular topic. It's also "incomplete" because they need an
autoresponder service to put the information into action. That's
your cue to promote your recommended autoresponder service.
T - THWART the filters.
You've done a lot of great things so far. You've got people to your site. You've
convinced them to join. You've prepared a proposal. You've crafted a great subject
line to get them to open up and read. You've got something inside the email that
will get them to take action.
What happens if they never see your email at all?
There are three forces working against every single mailing you send out to your
list:
1. SPAM FITERS
2. MASS DELETITION
3. COMPETITORS EMAILS
It is estimated with some lists less than 10% of your subscribers are actually
reading your email messages!
You simply must get your messages delivered or no one benefits.
